Heres a great idea which should serve a springboard for marketing ideas for small or larger firms.
One law firms creative relationship with a hospice trade group (the group is marketing the law firms legal to its members) is helping the law firm develop a national hospice practice. The law firm has some 200 attorneys.
Reinhart Boerner, a Milwaukee, Wisconsin-based law firm, has created so-called toolkits to help hospices handle typical legal issues. The firms toolkits include sample contracts and summarize key legal issues hospices might face, including regulatory and reimbursement issues.
We have hundreds of hospices who are not our clients but are buying our toolkits, said Mary Michal, a shareholder who leads the firms hospice and palliative care as well as the Health Insurance Portability and Accountability Act attorney teams. s the model we thought would get the most useful information into the hands of the most hospices.

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